Internet Marketing hinges on customers landing on your website first. All other required actions by the customer traffic, like perusing the information, studying the details provided in the site and then taking a decision to transact their ultimate business come only later. It becomes imperative, therefore, that unless the net visitor is guided to your website, among the hundreds of thousands of sites out there in the World Wide Web, there is no useful purpose served by the existence of your site. Listing your website under the appropriate web directories is the key for this very first action.
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